Stellar's Spotlight on Success

Real Marketing and Sponsorship & the Virtual Stage

A conversation with Momentum's Whitney Britt and Center Theatre Group's Deborah Warren

 

Spotlight on Success_ Real Marketing and Sponsorship & the Virtual Stage

 

In this video, live entertainment marketing leaders Whitney Britt and Deborah Warren talk about how American Express and Center Theatre Group partnered to promote online content and the opportunities available to event organizers with livestream events.

When venues went dark across the country, Whitney Britt, Director of Global Arts & Theater for Momentum (American Express’ agency of record) and Deborah Warren, Director of Marketing at Center Theatre Group (CTG), shared similar goals. CTG wanted to keep their patrons engaged and entertained from home, and American Express wanted to keep providing the benefit of exclusive live entertainment experiences to its members.

With sponsorship by American Express and other corporate partners, Center Theatre Group was able to create the Digital Stage, featuring a mix of free, paid and premium paid content. And through partnerships with other event organizations on exclusive American Express® meet-and-greet Experiences, Momentum has helped fans connect with artists including Matthew Bourne, Phylicia Rashad and Lauren Patten.

More about our guests:

Whitney Britt is the Director of Global Arts & Theater for Momentum, American Express’ agency of record with 10+ years of marketing experience across commercial and non-profit sectors. Throughout her tenure at Momentum, she created new partnerships for American Express with innovative and world-renowned institutions on each coast including The Public Theater, St. Ann’s Warehouse, and Center Theatre Group. She led a multi-year partnership between American Express and the international sensation Hamilton spanning six global markets and resulting in a 2019 CLIO Award for the integrated campaign with Hamilton Puerto Rico. Outside of Broadway, she has a passion for tennis, and in 2019 she collaborated on IHG’s inaugural 19-day US Open Tennis on-site fan activation reaching over 250k unique brand engagements. Prior to her work at Momentum, she worked with some of Broadway’s heavy hitters, The Walt Disney Company and Stage Entertainment, overseeing marketing campaigns for such Broadway hits as Mary Poppins, The Lion King, Newsies, Big Fish, and Rocky. In her free time, she can often be found on a road trip with her rescue dog, Millie.

Deborah Warren has been an industry leader in live entertainment marketing for over 20 years, specializing in media, promotions, creative direction, digital strategy, sales, and publicity. She is currently the Director of Marketing at Center Theatre Group where she oversees advertising and sales for the Ahmanson, Mark Taper Forum and Kirk Douglas Theatre, and recently launched CTG’s Digital Stage. She has held senior level positions at The Walt Disney Company, where she managed productions of The Lion King in Las Vegas and San Francisco. Deborah also served as the head of the West Coast office for Serino Coyne, where she was responsible for marketing the record-breaking sit-down productions of Wicked in Los Angeles and San Francisco. In Los Angeles, Deborah was responsible for the marketing launch of two nationally recognized live entertainment venues: the Geffen Playhouse and the Wallis Annenberg Center for the Performing Arts. Deborah began her career as a Broadway publicist at the Manhattan Theatre Club in New York, and has held leadership roles at Hartford Stage, New Dramatists, and the Berkshire Theatre Festival.

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