Stellar's Spotlight on Success

Creating an Online Event Franchise

A conversation with the minds behind the "Watch With..." Online Event Series


Spotlight on Success with Craig Newman & Aaron Zimmerman


in this video, veteran music agent Craig Newman of APA and performing arts promoter Aaron Zimmerman of Tobin Center, share how they conceived and created the ingenious Watch With … series, where fans can watch their favorite movies alongside the stars, and how they went from an idea to creative and financial success.

Watch With … is an example of the innovation possible with livestreaming. In a live venue, fans might be able to watch a movie with a star present and a Q&A session after, but they wouldn’t be able to chat with each other and the celebrity guest throughout the event. Livestreaming with chat offers the chance for fans to connect directly with each other and the artists they admire in a way that’s not possible in person.

Find out how they put together an online show that was a hit with viewers, and how you can think creatively to produce online shows that stand out even after audiences return to in-person shows.

More about our guests:

Craig Newman is a 20-year veteran agent, Vice President and Head of Performing Arts at APA. His clients include Frankie Valli, Bachman Cummings, Peter Yarrow & Noel Paul Stookey of Peter Paul & Mary, The Fab Four, Plain White T's, Chef Robert Irvine, Bruce Campbell and Power Rangers Live. Newman is the creator of the successful Watch With... virtual co-watch series.

At 6'7" he's arguably one of the industry's tallest. Along with his wife and 9-year old daughter, Newman has played 55 neighborhood concerts since the stay-at-home orders began last March. You can catch the Newman Family Singalong on Facebook Live every Saturday at 3pm PST.

Aaron Zimmerman graduated from the University of Maryland with a degree in the business of music. After college he spent 4 years in New York City working for the manager of Gloria Gaynor, The Duke Ellington Orchestra and Martha Reeves where he handled all their day-to-day responsibilities. This led him to realize his true path of being a promoter. He then moved to Chicago and spent almost 4 years at Jam Theatricals, followed by 2 years as Director of programing of the Adrienne Arsht Center in Miami, 2 ½ years as Director of programing at the Straz Center in Tampa, and 2 years as Executive Director of Entertainment at the BB&T Center (arena) in Sunrise, FL. After being in Florida for almost a decade he took a job as Vice President of Programing and Marketing at the Tobin Center for the Performing Arts in San Antonio, where he has been for the past 7 1/2 years. The Tobin Center is a $205 million PAC that opened in September of 2014. Aaron is responsible for booking every publicly ticketed show the Tobin Center has ever had including the likes of Paul McCartney, Ringo Starr, Santana, Harry Connick Jr, David Byrne, Lionel Richie, Dolly Parton, and Alice Cooper among 100’s more. Aaron’s most recent endeavor includes helping create Tobin Entertainment. This is a full service promotion company that presents shows all over the county. We’ve presented shows in over 35 markets in the past 3 years.

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