Stellar's Spotlight on Success

The Art of Producing & Marketing Livestreams

Patrick Brown, Director of Marketing at Geffen Playhouse and Tony-winning Broadway producer Ken Davenport



The Art of Producing & Marketing Livestreams

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve.

In this Expert Chat, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse's Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they've learned along the way.

Patrick Brown is the Director of Marketing at Geffen Playhouse in Los Angeles, California. After joining the organization in 2018, the theater experienced a renaissance both on stage and in the public eye, reinvigorating its brand identity through creative artistic programming and bold visual content. Since the onset of the pandemic, Patrick has enjoyed working from home in shorts and flip flops as the Geffen Playhouse transformed into the Geffen Stayhouse, and is thrilled to be part of a team that has pioneered brand new (live) theatrical productions that currently entertain audiences up to 12 shows per week.

Ken Davenport is a Tony Award-winning Broadway producer whose credits include Once On This Island (Tony Award), Gettin’ the Band Back TogetherThe Play that Goes WrongGroundhog Day (Tony nomination), Deaf West Theatre’s Spring Awakening (Tony nomination), It’s Only a Play, Macbeth starring Alan Cumming, Godspell, Kinky Boots (Broadway – Tony Award, National Tour, Toronto, Australia, and West End), and more, including multiple Off-Broadway productions!  Ken’s shows have been produced internationally in over 25 countries around the world.

He’s the founder of, a one-of-a-kind “masterclass” community that provides training and inspiration from Broadway’s best to writers, directors, producers, and more.

Ken also serves as the Executive Producer for North America for Andrew Lloyd Webber’s Really Useful Group.  Outside of theatre, he has produced award-winning content for both film and TV.  Ken’s unique production and marketing style has garnered him international attention in numerous publications, including Vanity Fair and The New York Times.

Upcoming projects include Broadway Vacation, Joy the Musical, My Life In Pink, a revival of The Great White Hope, Harmony: A New Musical written by Barry Manilow and Bruce Sussman, a musical based on the life and songs of Neil Diamond, and a musical based on the life of Harry Belafonte.

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